To be honest, for the fireworks retail industry, thats pretty rare. It can be a little frustrating to call into a shop expecting them to sell what they have on their website, only for stuff to be sold out- or even to have been out of stock for over a year! I know there are storage limits, but some websites do claim "full range available in our shop" when in fact it isn't.
I think for some the problem is that they set up websites through an outside company, and arn't really in a position to keep them up to date.
Most frustrating was a Shop in Blackburn that proudly claimed they sold fireworks all year round, including a full list and pictures on their website. Turns out they are just seasonal, and that the comment "Fireworks Sold all year round" was over a year out of date.
The other frustrating thing is when "decicated fireworks experts" simply cut-and-paste standard catalogue descriptions onto their website. I know about 10 websites that do this. The problem is when people use catalogue descriptions its very hard to tell if they fireworks have been choosen on merit- have they even seen them?
Bright Star used to have a very good website, showing videos of all their products, years before this was the norm (before You Tube.) Most fireworks manufacturers don't have very good websites, however.
Edited by David, 11 January 2008 - 06:00 AM.
