Advertisement for UKPS
#1
Posted 24 July 2008 - 10:42 AM
All in all advertisement is what gets things going and on the ball as once we have advertisement we should get more people joining from word of mouth.
#2
Posted 24 July 2008 - 01:39 PM
#3
Posted 25 July 2008 - 09:57 AM
We would have to be careful how we promote the society, as the public perception of fireworks is informed by sensationalist rubbish from the press and is therefore pretty low. However, apparently if an advertiser puts pictures/film of fireworks in their adverts their sales go up - people like fireworks, but are apt to believe the nonsense they are told. We should be educating them.
So back to the point. After over 2 years of building and consolidation, it must be time to raise the profile.
What could we do?
1) Put on (or at least associate ourselves with) public shows, invite the public to see how safe, sane and artistic we are. (The show at the convention was brilliant but only a few of us plus the Rocket Men saw it).
2) Try to get some (positive) press coverage.
3) UKPS T-shirts and other promotional goods.
I know of a least one member who is familiar with this kind of thing as part of his job.
What else - any suggestions?
PS 2 years? Just noticed I joined in March 2003! Time for action I think.
Edited by phildunford, 25 July 2008 - 10:00 AM.
thegreenman
#4
Posted 25 July 2008 - 10:22 AM
1) Caps holding the UKPS logo or firework designs maybe?
2) Safety helmets and cloths for display firers holding the UKPS logo.
3) Could firework seminars not be held for non-paying members to promote the society so that they can join and help out?
#5
Posted 25 July 2008 - 01:42 PM
How about model aircraft flying clubs?........these people may want to join our society as a second hobby/interest!
Possible others are:-
Model Boat clubs!
Train & bus enthusiasts!
Steam Locomotive mags!
How about chemistry students via college mags!
Vintage car enthusiasts!
Vintage motorbike enthusiasts!
How about promoting ourselves at Craft fairs?
#6
Posted 25 July 2008 - 01:58 PM
There are also some basics to look out for - members do really appreciate a print copy of the society magasine through the post from time to time for example... It doesn't cost much and makes our far flung subscribers feel valued!
It might be possible to make use of our invitations to various fireworks events. Although its a bit late to organise anything for Combermere Abbey, if we could set up a display stand explaining the work of the society we might attract some interest. The uninitiated public are fascinated by the idea of making fireworks. On top of a poster display we could show a few videos, make some inert training shells and rockets to play with, maybe demo a computer firing system. Free stickers could be given to the kids etc. etc.
I suggested at the AGM that the (already very busy) committee could delegate repsonsibilty for these kind of small projects to sub groups of members. Maybe it's time to explore this further.
Now, if we could just get cooperman's Miss England friends to hand out leaflets for us...
Edited by BrightStar, 25 July 2008 - 06:03 PM.
#7
Posted 25 July 2008 - 02:06 PM
#8
Posted 25 July 2008 - 02:16 PM
#9
Posted 25 July 2008 - 02:23 PM
#10
Posted 25 July 2008 - 09:56 PM
Brightstar - Yes we do need a printed copy of Spark. I'm a member of several similar organisations and the printed magazine is their life-blood.
I'm just looking at the excellent JANUARY issue of spark (received electronically) which says it will be dropping though my door soon - 7 months is not my idea of soon!
Again if the committee is too busy, send me the copy and the mailing list and I'll print it and post it...
thegreenman
#11
Posted 26 July 2008 - 08:52 AM
This forum's membership is of wide age and interest range, not everyone wants to jump all the hoops to legal manufacture and classification,
If any "Publication" ever advised people how to make ..... at home it would be very very unwise. The current level of jumping through hoops does deter some would-be bang makers and that has to be a good thing. I love fireworks, BUT I'd be very unhappy if either of my neighbours was milling compound for M80s in their kitchen! I live in a terrace of town houses and there isn't space for a factory.
Keep mannequins and watermelons away from fireworks..they always get hurt..
#12
Posted 26 July 2008 - 09:15 AM
#13
Posted 26 July 2008 - 09:21 AM
Though what about the merchandise idea?....It does seem if some nice T-Shirts, Hats etc etc were made people from abroad would also buy these items which is great and most people do them these days to promote them selfs and to gain a little extra profit.
I personnally feel the best way to promote the society would be to have a presence, a stall, a tent, or just leaflets at firework events- demo nights and the like. These could sell t shirts, caps, badge - anything really.
Edited by David, 26 July 2008 - 09:24 AM.
#14
Posted 26 July 2008 - 09:31 AM
#15
Posted 26 July 2008 - 09:34 AM
I still believe selling online is a good way as most do it and it works for them so why not us.
I don't mean this in a rude way, of course, but would there really be a market large enough to make it viable?
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